My notes

Key ideas — for reference

• The clash between 'go bigger' and 'do less' is resolved by precision and capacity, not by choosing one.
• Maintenance tasks are small and repeatable — they have a minimum effective dose. Big creative moves don't.
• Impossible-goal work is project-based and relational: time blocks, not task lists.
• On a bad week, the needle-moving work falls off first because it never screams urgent.
• A week filled only with maintenance gives you a business that runs — and goes nowhere.
• Maintenance progresses through consistency; impossible goals progress through breakthroughs.
• The big work can feel like no progress for weeks — then one breakthrough changes the whole business.