Lesson Twelve · 13 of 13

Protect the Gains at All Cost

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My notes

Jot things down as you listen

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Simple scales, complexity fails.

What has outlived its usefulness in your business right now — things that were useful once, but aren't anymore?

Your monthly delete list: subscriptions, tasks, commitments, costs you can remove this month.

Write your new floor as a question you'll keep asking, and note any current opportunity that fails it.

The plan won't fail — it will slowly unravel. Entropy is the natural state; stay on guard.
Complexity creep is subtle. Simple scales, complexity fails.
You cannot run three businesses without teams running them for you.
Success brings more opportunities — be more guarded than ever. Sometimes you'll turn away money.
Sit with the white space. It exists for creativity and strategic thinking — don't refill it.
Routinely delete: monthly, as a discipline — not in a moment of burnout.
Ask constantly: what has outlived its usefulness?
The new floor: is this worthy of the capacity and attention it will cost? Every yes has a cost.